Some time ago, Motte Brown offered a sneak preview of the new print magazine from Boundless. One ad in the forthcoming issue of the magazine caught my eye:
So, according to Boundless and Focus on the Family, bozos look a certain way. They look like the man in the picture above. In its effort to reach "twentysomethings," Focus and Family has clearly decided to use the kind of marketing and advertising techniques that one finds in secular publications.
What kind of image is Boundless really conveying when it does this? After all, men have been lectured by this organization not to get caught up in worldly ideas of beauty. Yet it has no compunction about using images to reinforce cultural stereotypes about men, stereotypes which arguably cannot be reconciled with a biblical attitude. Would it be excusable to market a book under the heading of avoiding "bimbos" or "loser chicks"? What kind of pictures of socially undesirable woman would one use in an ad for such a book?
Let me also say that I've gotten tired of beautiful, white models with clear complexions and a high degree of facial symmetry being used to represent everyday believers. Do we really need stock photos to reinforce the looks-obsessed norms of our culture? I suspect if I raised these kind of criticisms in another venue, I would be dismissed as "whiner" and a "sissy". So sorry to be a stickler about this, but an outfit that has made a practice of adjuring others to do a little soul-searching could stand to do some itself.
[A draft of this post was written many months ago but never published. I wanted the Boundless staff to have the opportunity to correct their publication, especially since some readers cautioned them about the ads. I, too, brought it to the attention of the staff, though my comments were not posted. However, as of this month, there is an animated GIF banner at the bottom of the main Boundless page which recycles the "bozo" ad.]
Nothing to See Here
6 days ago